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About Us

What do you do?

Drift exists to innovate, teach and promote conservation to enable more people to go fishing. 

We know that sounds pretty grandiose, but through the products we create,  the organisations we support and the people we help we hope to deliver the three objectives below.
Innovation
To create new products that inspire
EDUCATION
To teach the next generation of anglers
conservation
To promote the growth of sustainable fisheries
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OUR STORY

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2022

Drift strike a partnership with the Brighton Lure Boat! Our prototype products are tested daily on the reef and wreck Sussex Bass (www.BrightonLureBoat.co.uk)

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2021

Drift launches two new products, the Shoal Shad, the weedless weighted lure and the Shoal Stick, a slashing stick bait.

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2020

Drift expands its range of Drift Shads and focuses on its pipeline for later in the year. The number of Drifters out there continue to grow as the pandemic triggers an increased interest in fishing.

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2019

Drift, with the help of their Drifters, continue to test new product ideas and introduce a 15g version of the Drift Shad. Drift grow its number of stockists to 50. Drift products are used successfully by a number of charter boats and begin to establish a following amongst lure anglers.

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2018

Matt starts Drift and approaches retailers in Sussex, Hampshire, Dorset, Devon & Cornwall. Drift's first product, the Drift Shad, begins to be sold in 10 shops throughout the South West. The Drift Shad is very successful, but sells out within two weeks. Drift test out new product ideas, which is found to be a great excuse for going fishing more often.

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2017

Drift's founder Matt (an obsessive Bass fisherman from an early age), whilst fishing with professional guide Justin Anwyl, notices how aggressive fish are when attacking soft plastics. Matt also wonders if there's a way of designing stronger and much longer-lasting lures.

The Drift Team

Victor Ko

Matt

DRIFTER #1

Matt is the founder and Drift's chief product designer. Matt prefers lure and fly fishing for Bass but has a soft spot for a decent Wrasse too.
K.a Joben

Adam

DRIFTER #2

Adam is a boat fishing specialist, he likes nothing more than fishing on the drift and winkling out a monster.
Sam

Sam

DRIFTER #3

Sam is a trained marine biologist and prefers to stalk his fish with a speargun in hand, when he's not babysitting.
Justin

Justin

DRIFTER #4

Justin is a professional Bass fishing guide based in Chichester and tests the products to destruction on Bass after Bass: www.bass-fishing.co.uk