Surf Mag

Introducing the maximum distance surface popper.

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As Featured In

  • SeaAngler Magazine

  • Angling International

  • TackleTrade World

Need help finding your perfect lure?

The Drift LureFinder™ was designed with you in mind - Discover the ultimate Bass fishing experience with our premium quality lures. Designed to attract and hook bass effectively, our lures are a must-have for every angler. Explore our range now via our LureFinder™

Try it now

DRX Lessons

  • How to Hook a Shoal Stick / DRX Academy

    How to Hook a Shoal Stick / DRX Academy

    🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...

    How to Hook a Shoal Stick / DRX Academy

    🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...

  • How To Tie an FG Knot - DRX Academy

    How To Tie an FG Knot - DRX Academy

    🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...

    How To Tie an FG Knot - DRX Academy

    🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...

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DRX Academy

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  • Sandeel seabass

    Sandeel-Inspired Soft Plastic Lures: Benefits a...

    Unlock your fishing potential with sandeel-inspired soft plastic lures. Discover why these innovative lures are a must-have for anglers seeking to elevate their game. Explore their lifelike action, versatility, and...

    Sandeel-Inspired Soft Plastic Lures: Benefits a...

    Unlock your fishing potential with sandeel-inspired soft plastic lures. Discover why these innovative lures are a must-have for anglers seeking to elevate their game. Explore their lifelike action, versatility, and...

  • Catch & Release

    Catch & Release

    Catch & Release     Hello fellow anglers, and welcome back to another blog post - we took a break last week but we’re back today with another update in...

    Catch & Release

    Catch & Release     Hello fellow anglers, and welcome back to another blog post - we took a break last week but we’re back today with another update in...

  • Bass Behaviour

    Bass Behaviour

    Bass Behaviour   Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...

    Bass Behaviour

    Bass Behaviour   Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...

  • Finding Your Mark

    Finding Your Mark

    Coastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...

    Finding Your Mark

    Coastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...

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Don't just take our word for it. Read what our happy customers have to say about our lures...

    • "Caught my personal best Bass using Drift lures! Highly recommend."

    • "Impressed by the lifelike action of these lures. They never fail to attract bass!"

    • "Outstanding durability and performance. Will definitely be purchasing more."

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