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Now Launch-ed.
Gets you amongst the fish at distance. Wobbles its way home.
As Featured In
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SeaAngler Magazine
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Angling International
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TackleTrade World
Shop by Product Type
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DRX Sandeel
DRX SandeelWe've engineerd our DRX Sandeel to be quick through the water, with an enticing Eel like movement and a tough body that's sure to stand the strikes of the Bass. 20g / 35g and multiple colours available.
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Drift Shad
Drift ShadThe Drift Shad continues to be the dependable offshore legend of the range. Its thumping paddle tail means it can be fished on the drop or on the retrieve with a body that is still as tough as ever. 30g / 55g and multiple colours available.
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Shoal Shad
Shoal ShadOur Shoal Shads have a hinge system in the head for maximum movement in the water and a tail that creates that tantalising, take inducing, wobbling action. 15g / 30g and multiple colours available.
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Shoal Stick
Shoal StickThe Shoal Stick's slim weight forward profile helps them to hit the horizon and activate their movement immediately on the retrieve. Packaged as four lures in each packet with two weedless hooks included free. Multiple colours available.
Need help finding your perfect lure?
The Drift LureFinder™ was designed with you in mind - Discover the ultimate Bass fishing experience with our premium quality lures. Designed to attract and hook bass effectively, our lures are a must-have for every angler. Explore our range now via our LureFinder™
DRX1 Rods
The Drift DRX1 is a very fast actioned lure fishing rod designed for casting from the boat or the shore. The high carbon 30T blank provides the perfect balance of power for achieving distance and responsiveness for staying in close contact with your lure.
The DRX1 is engineered to pair with Drift’s range of soft plastic lures.
DRX Lessons
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How to Hook a Shoal Stick / DRX Academy
🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...
How to Hook a Shoal Stick / DRX Academy
🎣 How to Hook a Shoal Stick / DRX Academy 🎣 In this comprehensive tutorial, we dive into the technique for properly hooking a Drift Shoal Stick lure. Remember to...
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How To Tie an FG Knot - DRX Academy
🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...
How To Tie an FG Knot - DRX Academy
🎣 How To Tie an FG Knot - DRX Academy 🎣 In this comprehensive tutorial, we delve into the art of tying the FG knot, an essential skill for any...
DRX Academy
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Sandeel-Inspired Soft Plastic Lures: Benefits a...
Unlock your fishing potential with sandeel-inspired soft plastic lures. Discover why these innovative lures are a must-have for anglers seeking to elevate their game. Explore their lifelike action, versatility, and...
Sandeel-Inspired Soft Plastic Lures: Benefits a...
Unlock your fishing potential with sandeel-inspired soft plastic lures. Discover why these innovative lures are a must-have for anglers seeking to elevate their game. Explore their lifelike action, versatility, and...
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Catch & Release
Catch & Release Hello fellow anglers, and welcome back to another blog post - we took a break last week but we’re back today with another update in...
Catch & Release
Catch & Release Hello fellow anglers, and welcome back to another blog post - we took a break last week but we’re back today with another update in...
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Bass Behaviour
Bass Behaviour Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...
Bass Behaviour
Bass Behaviour Greetings fellow lure obsessed angler and welcome back to Drift’s Guide to Bass Fishing with Lures. This week we’re focusing on the unpredictable nature of the fish...
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Finding Your Mark
Coastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...
Finding Your Mark
Coastal Lure Fishing in Great Britain: A Beginner's Guide to Finding Your Mark. Hello there, fellow lure fisher folk and welcome along to our latest blog post. Are you ready...
Don't just take our word for it. Read what our satisfied customers have to say about our bass lures...
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"Caught my personal best Bass using Drift lures! Highly recommend."
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"Impressed by the lifelike action of these lures. They never fail to attract bass!"
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"Outstanding durability and performance. Will definitely be purchasing more."