{"title":"Top 4 Lures of 2025","description":"\u003cp data-start=\"187\" data-end=\"342\"\u003eThese are the lures that anglers rated highest in 2025. Tested, reviewed, and trusted across the UK our most popular picks of the year, all in one place.\u003c\/p\u003e\n\u003cp data-start=\"344\" data-end=\"467\"\u003eFrom coastal sessions to freshwater strikes, these are the lures that kept delivering.\u003cbr data-start=\"430\" data-end=\"433\"\u003ePicked by anglers, not algorithms.\u003c\/p\u003e","products":[{"product_id":"shoal-shad-30g-khaki","title":"Shoal Shad - Khaki","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Drift Shoal Shad's unique weedless design helps it to avoid getting snagged, whilst its hinge system and realistic wobbling action, encourages predators to attack more confidently.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe weighted head ensures the lure gets down to the fish quickly\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe paddle tail generates an erratic wobbling action simulating a fleeing bait fish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe articulated hinge system generates more movement in the water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eWeedless hooks for more secure hook ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEach pack contains 2 x full body lures (2 heads 2 bodies).\u003c\/p\u003e\n\u003c!----\u003e","brand":"Drift Fishing","offers":[{"title":"8g \/ 7cm","offer_id":55860050788736,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"15g \/ 10cm","offer_id":39642664894563,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"30g \/ 12cm","offer_id":39642664927331,"sku":"","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/9708\/2467\/files\/Drift_Shoal_Shad_Khaki_Profile_View.jpg?v=1764002060"},{"product_id":"shoal-shad-30g-white-red-head","title":"Shoal Shad - White and Red Head","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Drift Shoal Shad's unique weedless design helps it to avoid getting snagged, whilst its hinge system and realistic wobbling action, encourages predators to attack more confidently.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe weighted head ensures the lure gets down to the fish quickly\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe paddle tail generates an erratic wobbling action simulating a fleeing bait fish\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe articulated hinge system generates more movement in the water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003eWeedless hooks for more secure hook ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEach pack contains 2 x full body lures (2 heads 2 bodies).\u003c\/p\u003e","brand":"Drift Fishing","offers":[{"title":"8g \/ 7cm","offer_id":55858950996352,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"15g \/ 10cm","offer_id":39642662469731,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"30g \/ 12cm","offer_id":39642662502499,"sku":"","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/9708\/2467\/products\/Drift_Shoal_Shad_White_and_Red_Head_Profile_View.jpg?v=1783603301"},{"product_id":"two-drx-sandeels-35g-blue","title":"Drift DRX Sandeel - Blue","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Drift DRX Sandeels are what all sandeels want to be. Quick through the water, super strong and with an enticing wiggle. Predators will be queuing up to get a mouthful.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThey won't get stuck in the weed either. We think they're lure fishing perfection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEngineered in the UK.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEach pack contains 2 x full body lures (2 heads 2 bodies).\u003c\/p\u003e\n\u003c!----\u003e","brand":"Drift Fishing","offers":[{"title":"10g \/ 10cm","offer_id":55680821526912,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"20g \/ 12cm","offer_id":40384852688995,"sku":"","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"35g \/ 13cm","offer_id":40384852721763,"sku":"","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"50g \/ 15cm","offer_id":42473150611555,"sku":"","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/9708\/2467\/products\/DRX_Sandeels_Blue_Profile_View.jpg?v=1744208619"},{"product_id":"two-drx-sandeels-sparkling-khaki-soft-plastic-lure","title":"DRX Sandeel - Sparkling Khaki","description":"\u003cp data-mce-fragment=\"1\"\u003eOur new DRX Sandeels are what all sandeels want to be. Quick through the water, super strong and with an enticing wiggle. Predators will be queuing up to get a mouthful.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThey won't get stuck in the weed either. We think they're lure fishing perfection.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEngineered in the UK.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEach pack contains 2 x full body lures (2 heads 2 bodies).\u003c\/p\u003e\n\u003c!----\u003e","brand":"Drift Fishing","offers":[{"title":"10g \/ 10cm","offer_id":55680823460224,"sku":null,"price":6.99,"currency_code":"GBP","in_stock":true},{"title":"20g \/ 12cm","offer_id":41922766864483,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true},{"title":"35g \/ 13cm","offer_id":41922766897251,"sku":null,"price":8.99,"currency_code":"GBP","in_stock":true},{"title":"50g \/ 15cm","offer_id":41986577596515,"sku":"","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/9708\/2467\/files\/Drift_DRX_Sandeel_Sparkling_Khaki_Profile_View.jpg?v=1764002126"}],"url":"https:\/\/drift.fishing\/en-ie\/collections\/top-4-lures-of-2025.oembed","provider":"Drift Fishing","version":"1.0","type":"link"}